The implementation of botand CRM systems will help you automate processes, improve management and, therefore, the productivity of your business. An automated CRM helps facilitate the most complex and cumbersome daily tasks such as calendar management, updating customer information or How far can data entry, among many others. The tool provides an automated workflow that […]
What ? There are many questions that arise when thinking about setting up your online store: which CMS to use, which payment gateway to choose, how to attract the attention of my potential customers… But let’s start at the beginning, the software. PrestaShop is an open-source eCommerce software used to create online stores. […]
Are you being followed by ads for a product you’ve searched for information about? That’s retargeting. It’s a digital marketing strategy that consists of showing personalized ads for products or services to people who have previously visited the site . The goal of retargeting campaigns is to re- Facebook retargeting campaign engage users who have already interacted with the […]
UXD ( User Experience Design) . The UX designer is responsible for defining the path that the audience should follow through a digital platform. That is, defining the perception and sensations that the digital product will generate in the user, that is, the user experience . A good UX must ensure that the how they differ […]
Performance content is a content marketing strategy focus on generating concrete and measurable results , such as conversions and sales. It represents a step beyond the creation of informative or branding content. The strategy focuses on producing content that can be track and analyz, in terms of its impact on conversion and return on investment (ROI) […]
Mobile SEO (Search Engine Optimization) refers to the optimization of a website with the aim of improving its visibility and positioning in search results through mobile devices. It is a technique that should be applied both for national searches and In this sense, optimizing your website is essential. This way, you can ensure a satisfactory user experience , even […]
SEO vs SEM , or invest my money choosing between a search engine optimization strategy and a search engine marketing strategy. This will depend on the objectives you have, the budget you can allocate and the resources, at the structural level, that you have available. We tell you the pros and cons […]
Your brand’s personality and values should be reflected in the font you choose for your business. This can help reinforce the message you want to convey. So, when choosing fonts for your website, it’s important to take your time and not leave the choice to chance. There are certain aspects that […]
Google uses computer programs call “crawlers” to examine the content of web pages. This is a process in which several visits are made to the website,nalyze various variables. The crawler is responsible for collecting data about the page , such as its text content, images, metadata, and links to other pages. This data is […]
There are several ways to hide an element in CSS, each with different effects in terms of accessibility, design and performance. One of them is the hidden HTML attribute and today we will tell you its keys. In HTML, the hidden attribute is us to hide an element from the web […]
There are severaor your business. The information that these can provide is essential for defining your strategy and making optimal decisions . Today we are going to talk about one of them: the conversion funnel in Google Analytics 4, which is essential for understanding users’ reactions to your website. The conersion funnel in Google Analytics […]
plugins are tools creat specifically for the anguage model, which allow it to access up-to-date information from specific sources and thus improve its ability to interact and respond. ChatGPT is a chat bas on GPT, a language model that can translate the words you ask it to into code and […]
