Video is becoming increasingly popular. Not only does video content stick longer, people generally prefer watching a video to reading text. Do you also want to focus on video marketing for your organization? Content marketers Janneke and Eva will tell you in this blog how to approach good video marketing […]
These two communication channels are becoming increasingly popular due to their ability to enhance customer engagement and increase satisfaction. While both of these channels have their own unique benefits, it can be a bit difficult for businesses to choose the one that is best suited to support them. The purpose […]
Now let’s look at what you want the audience to do with the content you create. For example if you are trying to gain awareness in your marketplace then content that is education-based will be beneficial. This type of content can shed new light on a business problem your prospects […]
It’s like David Foster Wallace’s famous anecdote about the invisibility of ubiquity. David Foster Wallace This Is Water Sourci-am-not-the-wise-old-fish/ Content Marketing KPIs Siloe Data Siloe Knowldge Siloe Access. For many of us trying to measure the. ROI of content marketing is like trying to measure water in the ocean overwhelming […]
No matter how you feel about email marketing, it still remains one of the most effective tools for business. It helps to attract new customers, retain regular ones and increase sales. In this article, we will look at a step-by-step guide to launching email newsletters for entrepreneurs and marketers, which […]
There’s never been a more relevant moment than this one for doubling down on your stewardship of your Google Business Profile. Today, I’d like to tell you why that is and then show you why you should prioritize making the most of nine fields on your listing that demonstrably impact […]
Hey everybody, Navah Hopkins from Optmyzr here, and I am thrilled to bring you a Whiteboard Friday on one of my biggest passion topics — turning your offering into helping people. Because let’s face it, we are people, and we want to be helped. And if we’re marketing at or […]
In today’s market, adapting your website to different countries and languages is essential to reach international audiences and gain a competitive advantage. A solid international SEO strategy may be what your business needs to expand beyond its borders and improve your brand visibility worldwide. On this page, we’ll take a […]
Most people remember the complex and recent situation caused by the Covid-19 pandemic , which claimed so many millions of. Causing lockdowns never seen before and generating so many drastic consequences for the world’s economies, so much so that we are only now feeling the effects of this global public […]
