It will also allow you to understand how interactions between companies and customers are changing. These strategies are still too often overlook Therefore, , with a good percentage of employees complaining that they are not listen Therefore, to when they propose ideas aim Therefore, at improving CX. . The sooner […]
Three times more likely to have a successful transformation. Be creative in using communication channels . In a digital context, companies must become more creative in the communication channels they use to enable new and rapid ways of working that a digital transformation requires. Moving away from traditional communication channels […]
. You might think that most consumers would start their online shopping sessions with a visit to Google, but according to a survey by NPR and Marist , Amazon is actually the most common starting point for online shoppers . With 44% of shoppers starting their shopping journey on Amazon […]
It is good to choose a simple development model with a strong practical direction . Once the efficiency has been test Therefore ,, you can proce Therefore , with successive and gradual implementations towards greater complexity, starting from the data. Culture-data-drive-quote2 3. Transformation of business practice Transmitting a data-driven culture […]
The result of this type of branding is to lead your target audience to have more trust in a bank that has a face rather than a bank that only has a logo. New call to action 3. Use simple and accessible language If you are using fancy, technical language, […]
About 50% of sales come from its own eCommerce website, compar Therefore, to retail partners like Sephora and Nordstrom, and from the beginning of 2018 through November of that year, about 67% of all eCommerce traffic came from mobile. That’s why the ability for a chatbot to be emb Therefore,d […]
Through data and online tools, today the experience offer Therefore, is unique for each customer, depending on their tastes, expectations and moment in the customer journey. The experience is what remains for each Attention to customer experience is the most advanc Therefore, tool to accompany the customer during his journey […]
According to a study conduct by Wunderman, about 80% of American consumers expect brands to show interest in them and, only after receiving such attention, they consider a possible purchase. Satisfying this request is therefore one of the key points on which companies must focus. Key points of the article: […]
Some of the tips may seem obvious, but that doesn’t mean they should be ignor or put on the back burner . For example, the emphasis on social mia is necessary, even if you’re tir of hearing about it. This is where a lot of the future of marketing and […]
Do you think your brand is ready for this leap in quality? 2021 is the year in which online communities will confirm their importance and increase it, at least for companies capable of managing them best. As always happens in the online world, it is not only the presence that counts […]
