What are the best free or paid SEO tools? If you have worked with any marketing platform, you surely know the advantages they offer when analyzing a website and obtaining data to boost online visibility and the positioning of your content or digital projects in general.
The difference between taking advantage of one of these professional platforms or not, in most cases, will be able to make the difference between spending long months without results or seeing your Internet projects grow steadily and continuously.
Precisely because of this factor, today I bring you a selection of the free and paid SEO tools that have worked best for me throughout my career in Digital Marketing, both to properly position my own Blog (josefacchin.com), as well as those of my main clients.
Let’s start by doing The 27 best SEO tools to position
I personally consider to be the best paid SEO tools on the market.And although there are many free ones (such as Chrome extensions for SEO ), those that require a subscription are usually the most powerful and complete. Despite this, later on, I will also show you some of the ones that have helped me position my digital projects and do not require any payment.
We begin the list of the best SEO tools with one of the most affordable and powerful that you can find on the Internet. SE Ranking is a surprising “all-in-one” that offers you multiple functionalities to analyze and optimize your Web projects (to position yourself above your competitors).
Although it offers multiple functions, it stands out mainly for the possibility of monitoring the positioning of each of the keywords you have in it.
SERanking offers yThe 27 best SEO tools to position
complete audit, and even the ability to compare your site with that of your direct competition.
In addition, it also has other SEO tools such as the keyword grouper, which allows you to efficiently distribute the keywords you want to use on your website , as well as discover new terms to use.
Another great advantage is that it helps you plan your PPC campaigns efficiently, based on both your website and that of your competitors.
You can find this tool in Spanish and with an interface that is easy to use and master.
SEMrush offers its users a catalogue of exceptional functionalities, which not only allow you to perform keyword analysis, its main and most developed function, but also offers you the possibility of performing a very complete competitor analysis .
If you want to find the right keywords to focus your content, for your Google Ads campaigns or for your entire eCommerce, this is one of the best options.
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It has a huge database of keywords that exceeds 19 billion terms, distributed in more than 140 countries, offering its 5 million users impeccable precision when segmenting their keywords.
In addition, it has a fairly complete panel that allows you to analyze each keyword and link down to the smallest detail.
As with the previous one, I have already thoroughly analyzed this platform on my blog, within this complete step-by-step SEMrush guide , where you can learn to use it like a pro.
3. Ahrefs
This is another of the best SEO tools that can never be missing in the daily life of any Marketing consultant or Blogger. Ahrefs is one of the most powerful platforms that you can use currently on the market, specifically, it is one of the ones that I myself use the most.
This “suite” has a wide variety of features
That make it a great help in boosting your different sweden email resource projects. If I had to highlight two of Ahrefs’ strong points, they would undoubtedly be its ability to manage and analyze backlinks and the possibility of studying the competition in depth.
And of all its functions, Ahrefs is widely known for being one of the most powerful when it comes to tracking and managing the different backlinks that point to your pages , as well as analyzing the “ health ” of each one, thus avoiding potential risks to your websites.
On the other hand, it also provides you with various functions that help you study your competition , discover the reasons behind the high positioning of your direct competitors and develop new strategies to overcome them.
It offers you a lot of data and advice so
That you can improve your positioning in an optimal way and thus be able to surpass your competitors in the shortest possible time. To learn how to use it, you should read my step-by-step “ Ahrefs Guide ”, thanks to which you will be able to get the most out of it, which is no small feat!
DinoRANK is an “On-Page SEO suite” where you will find a wide variety of tools that will allow you to monitor and optimize the positioning of your projects from a single place and through a fairly simple and intuitive interface.
Its main advantage is perhaps its price , which is considerably lower than many of the other platforms on this list. You could say that it is an all-in-one “low-cost” tool, although no less powerful.
Highly recommended for freelance canada email lead professionals who are just starting out and/or for those who don’t have much of a budget .
Whether you want to audit your
website, analyze your internal Pagerank or the health of your interlinking, or even if you want to find new keywords for your content, you can do it with DinoRANK.
The many possibilities it offers and its low cost make this one of the best SEO tools for beginners. Also, to learn how to use it, you can also check out this complete Dinorank tutorial , where I teach you everything you need to know.
On-Page SEO is a determining factor
The correct positioning of a website and knowing how to optimize it can become crucial for your project to have the desired success.
However, in order to work on it and optimize it, it is necessary to know the current status of your site, and to achieve this, one of the SEO tools that you can use and that I personally recommend is this one.
Screaming Frog is a crawler that enters your URL and extracts in real time all the information related to your On-Page SEO, allowing you to obtain important data such as possible redirection errors , errors in meta titles and meta descriptions, your Sitemap, the structure of your links, among many other things.
The best thing about this tool is that it is able t
It informs you in real time of the current status of the site, so that you can detect any inconvenience that may be affecting the performance of your project.
If you want to know more about this excellent SEO audit tool, I invite you to check out this Screaming Frog SEO Spider guide , where you can discover everything you can do with it and how to use it.
6. Serpstat
Thanks to SERPstat , you can perform a detailed analysis of which keywords you are ranking for in Google or other search engines, the exact positions and estimated amount of traffic you receive, as well as the number of links that point to your website and what type they are.
