By Editorial Staff with No comments Digital MarketingSocial networks
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Metricool has presented its LinkedIn Study 2024 , which aims to understand the evolution and trends of the social network by collecting the activity carried out on the company pages connected to this social media management tool. And one of its most notable conclusions is that “the carousel is LinkedIn’s star format, being the most important in almost all key metrics.”
As stated in the press release sent by Metricool today, Wednesday 21 February, with the results of the study, the carousel “is the type of publication that receives the most impressions, with an average of 1387.2 impressions per post and well above the rest. Images, which get an average of 703.3, are more equal with the rest of the formats, 672.15 for videos and 589.55 for the text format”.
In turn, this format “is the most
A relevant in the engagement ratio, obtaining an average of 32.02%. Once again, it is above the rest, almost tripling the second format, which is images (11.20%), which has a clear advantage over video (4.39%) and text (4.35%).”
«Carousels also prevail over metrics in which the user has to actively buy telemarketing lead participate. Thus, it is the format that generates the most clicks, with an average of 427.38 clicks per post and the one that is shared the most, with an average of 1.70 shares per post,» adds the press release from Metricool, which has also published this Instagram Study 2023 .
More data from Metricool’s LinkedIn Study 2024
As the press release with the results of Metricool’s LinkedIn 2024 Study how augmented reality helps in the fight against returns continues , “likes and reactions follow suit, with carousels standing out with an average of 14.54 likes per post, this time closely followed by images (14.12 per post).”
“And even comments, interaction in which they lead the first place with an cz lists average of 0.49 comments per post, with a minimal difference with respect to the image (0.48 per post) and video (0.47 per post),” he adds.
