Marketing Automation makes it easy to produce personalized, relevant marketing at scale. The automation takes place via a tool, for example Hubspot , and is based on customer data. In this way, you can send the right message to the right person at the right time – automatically. This means that you can also put more love into other parts of marketing.
How does Marketing Automation work?
Marketing Automation is basically a synergy between market and sales – an automation of marketing based on customers’ previous interactions with the company, which sales then follows up on. In practical terms, a smart software helps you manage large parts of the marketing. It collects important data about your visitors to accurate mobile phone number list improve future communication with them, while making it easier for your salespeople to manage leads. In other words: several fundamental factors are managed without manual intervention, and it has proven successful both in terms of marketing effect and saved costs.
Different types of Marketing Automation
Marketing Automation can look like algunas partes pueden reproducirse eficazmente several different ways, with several different goals. As a rule, you can choose between these types:
Email Marketing Automation
Also called email marketing, the most common type of automation. It covers all types of emails that go out, from welcome messages to post-purchase messages, news and updates, and so on. Email automation is often triggered by time or an action/trigger from the visitor.
Digital Marketing Automation
- Social Media Marketing Automation – which really saves time, when SoMe is a piece of cake. With this type of automation, you can schedule content, set social media monitoring filters, and even automate the response process. Although this should never replace genuine, human interaction with your followers and customers.
- Retargeting – which automatically changes and smartens its strategy in response to consumer behavior. For example, if a visitor is on your website: your retargeting automation responds by showing relevant ads on the websites the visitor surfs to next.
- Mobile Marketing Automation – just like emails, text messages can also be automated and triggered based on time or action/trigger. Text messages tend to have a higher (and faster) open rate than emails.
- CRM with Marketing Automation – a simple aqb directory update in your database can trigger a wealth of internal tasks, including lead scoring that signals your sales team about new leads. Your website’s CRM can also trigger workflows via email, either based on user data or user actions.
Strategy for Marketing Automation
The Marketing Automation strategy varies depending on the goal – brand awareness, conversion, whitepaper download or whatever it may be. However, there are three points that you need to keep an eye on, both before and during a project:
- Your audience. When it comes to personal marketing, you need to know your customers. Build personas before you build workflows for your Marketing Automation.
- Your customer journey. This is an important point if you want to achieve a successful automation: to meet your leads where they are. Therefore, map the customer journey, then match the automation to it.
- Regular review. Even if it concerns Marketing Automation, which is struggling all by itself, you should review your workflows every month, quarter and year. Let the automation change in step with your company, your products and your customers.
