As we’ve already mentioned, recipients’ engagement will decrease if they don’t receive the welcome message in time, so it’s very important to send the welcome message right away , the moment someone signs up on your site. Most brands agree: 75% send the welcome message on the same day.
What does this mean for you? That welcome bulk mail masters messages should be automated – unless you want to be on alert 24 hours a day and manually send the message to recipients.
#2: The title of the message must be clear, but not boring
It is important to make it clear from the title that it is a welcome message . As mentioned above, welcome messages are very popular and it would be a shame if recipients mistook them for a common message. Many brands therefore include the word “welcome” in the title to avoid any doubts about the content of the message.
At the same time, however, it is also important that the message is not boring . Don’t forget that your goal is to excite new recipients and awaken their interest, so try to include something fresh and fun in the title.
#3: Include a friendly greeting
Did your new recipients tell you their name during the registration process? Great, then you can personalize the greeting and include the recipient’s name – this will definitely get a better reaction. In any case, it would be nice to greet new recipients in a friendly way and thank them demand for tailore insurance for signing up for your newsletter.
Another idea: You can also include the recipient’s name in the title of the email message. Statistics show that this increases the opening rate of messages by as much as 26% .
#4: Explain to recipients what you want them to do
Every message you send must have a purpose and therefore a clear call to action . This means that you must explain to the recipient unambiguously what you expect them to do. Do you want them to try your service for free? Do you want them to make a purchase right away? Clear objectives and an understandable call are the first step to achieving the desired results, so don’t leave your recipients wandering in the dark. Explain in detail what you want from them and tell them precisely what they need to do.
# 5: Give your new recipients a gift
Everyone loves gifts and if they are given to us by a brand that we currently have a great interest in, it can only make a good cz leads impression on us. The gift can be anything: a discount code, free content, exclusive access to our offers or anything else that could make your recipients happy and convince them to take a step forward.
