It is a basic rule of economics that you should be where the customer is. So, where is the customer today when you base your communication and marketing processes?
Today, we can give a much clearer answer to this question: Customers are now digital.
It is enough to look at the Türkiye digital status report published by “We are social” in January 2017.
In Turkey, which has a population of 80 million, the number of internet users is 48 million, which is 60 percent of the population. The number of active social media users is also 48 million.
The number of mobile subscriptions, that is, mobile phone users, was 71 million in January 2017, equivalent to 89 percent of the population. As of today, this number has probably equaled the population.
The number of active mobile
social media users is 42 million, which corresponds to 52 percent of the population.
Let’s continue our topic by afghanistan number data sharing a little statistical information here.
The average daily time spent on the internet with a personal computer or tablet in Turkey is 6 hours and 46 minutes. The average daily time spent on the internet with a smartphone is 2 hours and 59 minutes. The average daily social media use with any device is 3 hours and 1 minute.
In contrast, the average daily time spent watching television has dropped to 2 hours and 14 minutes.
In other words, the time
spent on the Internet has long surpassed that of TV.
Additionally, 87 percent of internet users use the internet every day, and 9 percent use it at least once a week. In other words, there is jacques laurent ceo hardly a day that goes by without the internet.
In summary, the result of all these numbers and statistics is that your customers are waiting for you in the digital world today; it is up to your preference and decision whether to reach them or not.
Transition-to-digital-marketingWhen you look at this table, the natural
Insisting on traditional marketing
methods means wasting new customers and sales opportunities. You have competitors who turn this situation into an opportunity in almost every sector, and by not evaluating this opportunity area, you are leaving the market to your competitors.
ROAD MAP
So, what should you do? Where should you start with digital marketing?
It is necessary to clearly understand marketing list that digital marketing has become the main element of your general marketing activities, not an additional, side element. Therefore, you need a roadmap.
Transition-to-digital-marketingIf you need to create a roadmap, you should plan the following stages: