By itorial Staff with No comments Web & App DevelopmentDigital Marketing
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Uber (51.5%) and Cabify (44.4%) are the VTC apps preferr by Spaniards for getting around the city. However, PideTaxi users are more loyal, as 90% of users do not use other alternative apps.
And for public transport users, the Moovit aggregator is the reference app with a 21% market share. Waylet (64%) leads the way in refuelling and Telpark (44%) dominates parking in regulat areas.
These are the main conclusions
A that emerge from the Urban Mobility Observatory 2023 carri out by Smartme Analytics , the technology and observational data company, in which it analyses 34 digital services in this sector in the first half of 2023.
The results include for the first time the loyalty metric, which reveals which app accumulates the greatest engagement among its customers by best meeting the nes of its users so that they do not use other substitute and alternative apps, according to the press release sent by the company today, Thursday, September 28, 2023.
More data from Smartme Analytics’ 2023 Urban specific database by industry Mobility Observatory
Below we list the conclusions of the Smartme Analytics Urban Mobility Observatory 2023 , in the order establish in the press release.
PideTaxi shortens distances with FreeNow
Among taxi and VTC app users, 44.4% use Cabify, which is increasingly close to Uber, the most us with a 51.5% mobile presence share. In third place, Bolt remains with 24%, above FreeNow (12.3%) and PideTaxi (6.1%) which in recent months has begun to close the gap with the fourth position.
However, PideTaxi has the most loyal users, since 90% of its clients are exclusive top 7 ways to develop a b2b content marketing strategy users, who do not resort to using other alternatives to get around the city, as report by the company.
The 2023 Urban Mobility Observatory also provides information on the socio betting email list -demographic profile of users who use each mobility app. According to those responsible for it, “it is interesting to note that Bolt has 62% female users, compar to 37% male users. This may be due to the exclusive Bolt Mujer service , in which only vehicles with female drivers can be book.”
