Brands can thus rely on an original and well-established system where everyone finds their place. In addition, the number of leads is gigantic, because in addition to being popular with young users, TikTok is also available in 39 different languages and in nearly 154 countries . In addition, the authentic, subtle and playful aspect of the mode of communication via short videos is particularly effective in capturing the audience.
A company’s communication can be done on
The goal is to get conversions, drive traffic or increase your audience. You have to use in-feed ads that generate feed on a landing page or expand a community. These include Campaignheater, which links to a landing page, and Fanbase Booster, which helps recruit followers for the Tiktok account.
To succeed in your digital strategy on TikTok, you must first make sure that your targets can be reached via this platform and that its operation corresponds to the style of your business . It is necessary to adopt the codes and languages specific database by industry of this lever to be able to take advantage of its network.
This is one of the most popular trends on TikTok . Brands do not hesitate to use the hashtag challenge to promote their products or images. The system involves launching a specific challenge and then promoting it using a hashtag . On the one hand, it makes it possible to reach users; And on the other hand, it is so that they can take up the challenge and use the same hashtag. The goal is to make the video viral to gain maximum visibility.
The hashtag challenge is therefore a system that encourages users to create content indicating the hashtag of your brand. It’s an Және жылдамырақ болыңыз authentic and fun way to interact with prospects and foster their engagements.
It is also possible to take advantage of an already established challenge hashtag, and make videos in response to the challenge . This approach, which combines commercial action and content production , is effective in increasing your visibility and getting closer to the TikTok community .
Production of original content
The contents must be funny and crazy to captivate the attention of the main users of this application, considering their average age. Quality is therefore not an essential criterion in TikTok videos,
compared to the messages to be transmitted
It is therefore essential to understand the types of content that work and that most influence users, to encourage them to interact. The challenge is to find an original and impactful video , but that is not too far from what works. These aob directory videos can take many forms: informative, educational, Do It Yourself, etc. The most important thing is that this content is entertaining.
Collaboration with TikTok influencers
By developing partnerships with influencers that match your brand’s target audience, you are setting yourself up for an effective way to make yourself known. Indeed, this type of social media marketing strategy allows you to expand your community quickly.
Its young audience, its many subscribers with considerable engagement and its originality make TikTok a promising platform for brands in terms of marketing strategy . However, you should know that TikTok frees itself from the usual modes of communication, much more than other social networks .
