by Editorial Staff with No comments Content MarketingDigital Marketing
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PubMatic (Nasdaq: PUBM) announced today, Wednesday, February 21, 2024, through a press release, an agreement with Vevo , the world’s leading music video network, that “will allow Vevo to accelerate growth in programmatic CTV, making it easier for advertisers to drive their impact through its premium library.”
Vevo’s global network boasts more than 800,000 videos, with a total monthly average of 25 billion views. The agreement with PubMatic will offer media buyers around the world “unprecedented access to Vevo’s vast, high-quality CTV inventory.”
By leveraging PubMatic’s massive demand
A advanced programmatic trading capabilities and strategic supply path optimization (SPO) relationships, Vevo will gain access to significant opportunities to deliver targeted ads to a broad range of audiences in interactive, immersive and brand-safe environments while benefiting from significant improvements in ad performance.
As PubMatic’s press release continues, “The integration is closely aligned with Vevo’s goal of achieving ubiquity through ever-broader video distribution and continued development of its monetization strategy.”
With its content accessible through the Vevo TV app, over 20 unique Free Ad recent mobile phone number lead -Supported TV (FAST) channels and social platforms like YouTube , “Vevo is growing its presence in a variety of selling environments, building on its previous success in direct selling, by making its inventory programmatically accessible to a variety of demand-side partners through PubMatic’s platform.”
The new agreement, the press
A release concludes, “offers media buyers access to Vevo’s premium they should buy so how can you inventory, along with access to PubMatic’s cutting-edge addressability and transparency solutions, known to improve return on investment (ROI).”
“This agreement marks an important milestone on multiple fronts. The partnership will enable further growth and innovation by meeting the need for efficient, transparent and premium inventory supply. In addition to allowing us to connect programmatic cz lists buyers with high-value music video inventory, it reinforces PubMatic’s position as a leading force in the CTV space, cementing our position as the go-to platform for existing and new CTV players. We look forward to playing a key role in optimizing advertising revenue for both buyers and sellers.”
