For example, Times Square is a billboard advertising venue because it is one of the busiest tourist destinations in the world.
More often than not, you’ve reachd for the radio to turn it off as soon as a commercial comes on. The same can be true for television commercials. When a series of commercials you’re watching comes on, forms of mass advertising, billboards can never be ignore, hidden, coverd up, or thrown away.
In fact, 70% of billboards are viewed by passersby and 63% of those billboards are read no other advertising medium that can match this level of viewership and retention.
Why Are Billboards Effective?
First of all, billboards are very large and eye-catching.
Billboards take up a significant bahamas number data amount of space and can be memorable if designed by skilled marketers. A good billboard can make a potential customer stop and read, whether intentionally or unintentionally.
Helps Reach Target Audience
Billboard advertising makes it easy to target a specific local audience. With today’s technology, you can develop a demographic breakdown to show where the majority of your target audience visits and then place your billboards where that specific group will see them.
Provides an Incentive for Impulse Purchases
One of the reasons why billboards are jacquelyn soffer chairman g ceo still in use is because they have the ability to influence and inspire customers to make an immediate purchase. Your key audience is your decision makers. So, if you can get in their minds through your billboard, they will flock to your store and make a purchase. For example,
When you are on a road trip with friends and see a billboard with tempting pizzas on it, you will want marketing list to stop and have a meal. It may not be intentional.