To find all these hidden relationships between words , you can use dictionaries, synonym dictionaries, Wikipedia (further concepts are relaunched on each page) or tools like ConceptNet5 which helps you find these relationships in many languages (including Italian). semantic distance and relations between terms Source: 5 Entity Salience The so-called Entity Salience , instead, refers to the relationships that develop between entities or concepts. A page contains several terms that refer to entities or concepts: such a page will be recognized and better positioned on an entity
A rather than on What do you need to do to entities B C
D based on the strong semantic relationships that the entity-word A develops with other terms present on the page. Cyrus’ example is once again enlightening. entity salience Going beyond all these concepts, it seems to me that it could be effective to ask ourselves: What are you talking about on that page? What questions do users ask about this? Being able to dissect all the knowledge of a certain specific problem/topic IN A NATURAL WAY, I believe, is already a good step towards respecting all these good practices. Practical Actions to Use for Writing Online From these concepts we can derive several very practical actions that anyone who writes online should adopt: Identify your specific topics, eliminating keywords and concepts that are too general.
At this point, in addition to the main keywords
You need to discover words, synonyms and various entities that are part of your semantic fields of reference . Which words are related to other words? When people search for these concepts, what do they write on Google? Try to canada email list answer as many needs /questions as possible within the topic you are talking about. This will inevitably lead you to use related words and synonyms, pleasing readers and Google, and to compose consistent texts. Organize your content into paragraphs, titles, lists, also paying attention to the distance (physical, on the page) between semantically very close keywords. This also applies to titles and subtitles and related paragraphs.
I attach the image What do you need to do to taken from the article
Which explains the concept more effectively. This practice is also very useful for users , who risk becoming fixated on specific keywords. Maybe these keywords are not the main ones that you would choose to describe a certain problem – solution, but by forcing yourself to search for them and therefore to use them in your texts, you will be able to speak to a wider audience, which has different lexical preferences than yours. It must be remembered that by writing online you produce content for different readers, from different social backgrounds and different geographical areas.
They are all people you do not know
You may have noticed that there is no web marketing, blogging, online business, earnings… without Google. Social Media, sometimes seen as an alternative to search engines, are often a great source of visits but are a complementary, not alternative, means. The objectives of a Social Media Marketing strategy are different, so – whether you like it or not – you have to deal with Google. But what do you have to do to get visibility investing in lead nurturing tools on Google ? Even for this article I will limit myself to observing who is better than me, who “made it”, considering however what I have learned on my skin in projects that included “search engine optimization”, even if perhaps it is not the most correct term.
Organic visibility is a topic
I often return to, trying to grasp it from different angles: from another point of view it corresponds to ” how to get more visits online “, but this thing cell p data about visits is nothing more than an effect of the efforts you make to climb the search engine results pages. Today I try to take a step back , taking up some things already told by me in the last month and adding again and again, digging into the ground of good practices that many experts in web things tell, directly and indirectly, with their everyday experimentation.
