What is RCS messaging? The future of mobile communication

Billions of people send text messages every year. Messaging channels that offer much more, such as Rich Communication Services (RCS). But what is RCS messaging and how does it work? RCS was develop as a replacement for MMS and SMS messaging . It allows Android users to enjoy many of the same features as those using Apple’s iMessage system. Although RCS was first conceiv 15 years ago, its widespread adoption has grown more recently. At its IO conference in May 2022, Google announc that there are 650 million monthly users and they expect to reach 1 billion by the end of 2023. Google data also suggests that people are 35% more likely to read an RCS than an email, and 74% more likely to engage with brands that use RCS. How does this benefit your business? Let’s see how you can use RCS to achieve better engagement and sales, and gain customer trust.

What is RCS message?

RCS is a messaging protocol for Google/Android users with chat features similar or superior to Apple’s iMessage.

In RCS conversations, live list of usa cell phone number chats that include multimia (think web browser, maps, and other images) can take place between businesses and the user’s native inbox (like Android Messages).

Although more people are using SMS than ever before, it has its limitations (the first text message was sent in 1992!). In 2006, a group set out to create the next step or evolution of SMS: RCS.

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Is RCS only for Android phones?
Currently, Apple does not support RCS on iOS. However, with major carriers like Verizon in the US a glimpse at moshi by kyutai announcing their collaboration with Google, we are hopeful that both Android and iPhone users will have access to RCS messaging in the future.

Where is RCS us?

 

RCS includes features that are only offer in over-the-top (OTT) messaging apps like Facebook Messenger , WhatsApp , and others, but unlike OTT apps, RCS bz lists does not require users to download an additional app or create a new account. RCS works with the native messaging app built into Android devices.

 

 

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