What is the contact point between target users and products ?
First of all, we need to understand that the connotation of marketing is generally a process that focuses on solving the target market’s cognition, preference, and image of the product, and regards the long-term relationship with consumers as a form of management.
Excellent operators will deepen this type of management and bring huge benefits. Social marketing is a great example. A good management process should start with examining all possible contact product contact node points between target users and company products.
Before a demand arises, through which channels will one learn about food? Perhaps a photo stimulates one’s desire to eat, like KFC.
After the demand is generated
I can check various apps, use search, seek advice from Weibo, video celebrities, etc., and also go to food websites to search for various reviews and check prices. In the process of information search, there may be a restaurant that meets the demand and generates consumption desire.
What marketing personnel need to do is to evaluate the contact taiwan whatsapp number data experience of users at different stages (purchase stages), create contact information from their perspective, and establish a good relationship, thereby attracting users or facilitating their purchases.
If you are doing marketing promotion , you will inevitably do some favors for your friends: for example, someone asks you to help think of a slogan, or to package a product , plan it, or think of an advertising idea .
At the same time product contact node we also see that many entrepreneurs or small and medium-sized business owners always cannot hide their superstition about some marketing methods such as leverage marketing, story marketing, fear marketing, etc., or they hope to make their brands and products well-known through a popular advertisement or a soaring plan . – They think that marketing is just about advertising and creating momentum.
As an ordinary person
It is not a big deal to hold such an inaccurate understanding of marketing colombian crm’s that can help you with your business but if you are an entrepreneur, business owner, or marketing practitioner, and you still hold such an “instrumental” mindset about marketing, it is a very dangerous thing.
Marketing value
So, what exactly is marketing?
Marketing is by no means a technique to sell products, nor is it a tool to make a brand popular.
Mr. Kotler’s classic definition of marketing is “Satisfy your customer in a profitable way”. The reason why this definition is classic is that it summarizes the essence of marketing, which is to achieve the goal of pursuing cz leads profit by satisfying the needs of others; or more simply, to achieve the pursuit of a better life by creating a happy life for others.
From this perspective, marketing is a systematic project that creates real value for customers. In order to achieve sustainable profitability, a complete marketing value creation process model includes at least five links, namely, exploring market value gaps, creating value for customers, communicating value to customers, delivering value to customers, and maintaining customer value. The five links are organically unified and inseparable.
