Video is becoming increasingly popular. Not only does video content stick longer, people generally prefer watching a video to reading text. Do you also want to focus on video marketing for your organization? Content marketers Janneke and Eva will tell you in this blog how to approach good video marketing and how you can completely miss the mark.
Why video marketing?
Video marketing will continue to be crucial for businesses and brands in 2024 to effectively reach their target audience. Such a video marketing strategy is driven by several factors, including the rise of platforms such as YouTube Shorts, TikTok and Instagram Reels. These platforms have millions of active users and offer businesses the opportunity to quickly go viral and reach a large audience. Through these short, catchy videos, brands can share their message in a fun and engaging way.
One of the main reasons why video marketing is crucial is its ability to capture and hold the attention of viewers. Moving images simply capture the imagination more than written content or static images.
While video marketing may seem expensive, it is important to note that it is also accessible to small businesses and individuals. With the advent of smartphones with overseas data powerful cameras and easy-to-use editing software, even beginners can create attractive and engaging videos without huge investments. This democratization effect has made video marketing accessible to a wider audience.
The Importance of YouTube
YouTube is the medium when it comes to watching videos. So if you want to focus on video marketing, make sure your organization has a YouTube channel. Sounds very logical, and it is. However, in practice it turns out that not every organization does this. The National Social Media Survey 2019 shows that approximately 2.4 million people use YouTube every day. This is 11% Ramangwana-Kuratidza Yako Inotungamira Yechizvarwa Strategy ye2025 uye Beyond more than last year. From this you can conclude that more and more people are watching videos. YouTube is therefore an important medium to place your content on. People use YouTube to search for information that they want to consume in the form of video content. So make sure that your organization is aleart news visible on YouTube and meets the needs of your target group. Step one is: create a YouTube channel.
What do you want to tell the viewer?
Okay, the YouTube channel is created. Now it’s time to fill your channel with relevant content. Think carefully about what kind of video content you want to make and especially what the purpose of making videos is. We see more and more that people just make a video for the sake of making it. So make a good plan in advance. Think about your video marketing strategy. In a video you take the viewer along and tell a story. What do you want to tell the viewer? And does this fit the organization? Once you have all this in order and worked it out, you can start making a video.
