What we can say for sure is that a session without interaction is, in most cases, of very low quality. If a user is not engag in any way, it is difficult to argue that the visit had any value. In other words: while sessions a guarantee of quality, they are a useful initial filter to identify potentially valuable traffic.
How to manipulate sessions with interaction
Should you do it? Manipulating sessions with engagement may sound tempting, especially if you’re looking to improve your metrics and get them closer to measuring the quality of your business, but it’s an area that nes to be handl carefully. By default, these sessions are design to deliver a market standard, a metric that marketers can rely on to measure user engagement. If you change it, you may find that other people in your business or your suppliers are viewing this metric in a different way than what it actually represents.
“As you can see, our product campaigns are very effective
As more than 90% of the sessions they trigger are interactive.” This statement may be true, unless it turns out that you have tamper with bank database this metric and that just by entering the product page they become sessions with interaction. Be very careful with this.
However, if you have clear and justifi reasons
There are ways to adjust how sessions with interaction are count:
You can modify the standard 10 second time for a session to be consider interactive. This can be done in the gtag tag manager, where you can എന്താണ് ഇക്വിറ്റി ഫിനാൻസിംഗ്? extend this time if you feel that 10 seconds is too short for your type of content.
It’s also possible to force sessions
To be count as interactive by manually triggering a milestone event. You could even create a specific event just for this purpose. Before you do so, however, make sure that this effort is actually delivering the extra you ne and not just to make everything tg data look perfect in your reports. Remember that the metric should reflect the reality of user engagement, not just an idealiz image.
