Your product page has a huge impact on your business. It determines how strong your store is and whether it can attract customers. Your product page needs to be fully optimized so that you canRank high on search engine pages for specific keywords.
Here are some simple things you can do to make your product pages stand out:
Use high-quality images and videos to showcase your products
Online shoppers don’t have the luxury whatsapp blasting of holding items and examining them from different angles. Therefore, you need to take high-quality images that will allow customers to assess the quality of your products. While quality is important, you also need to consider the size of the images as this can also affect your sales.
The specifications of the images on your website should depend on the design of your e-commerce website and the nature of the images. Here is a simple guide that can help youUpload high-quality pictures:
- Make sure the image has a resolution of at least 72 dpi as this will ensure clarity
- Displays multiple angles of the image, including back, front, and side
- Provide the option to zoom or rotate the image to ensure customers can see more details
- Ensure that the lighting, background, and saturation of the image remain consistent across all images
In addition to using high-quality images, you can also use 360° images to showcase your product in full view, which can provide a complete view of the product from different angles. In addition to using pictures, you can also use explainer videos to sell your product more.
According to a studyStack and stack, customers who watched the video were 144% more likely to buy the product. Videos are only suitable for products that require explanation. For example, if you sell mugs, you probably don’t need to create a video.
Create interesting product descriptions
Product DescriptionImages are great, but they don’t show all the details, which is where a well-written description comes in handy.
It’s easy to copy and paste your description from one product page to the next. However, this will only lead to a poor customer experience. You’ll also miss out on the opportunity to capitalize on the organic traffic your product descriptions bring. Your descriptions need to answer the following questions:
- What is unique about this product?
- What problem does the question solve?
- What are the product dimensions?
Your product description needs to meetUnique value propositionYou set up each product in a clear manner. You need to add as much information as possible but keep it concise. It should showcase the features of the product and its benefits.
Add a clear call to action (CTA)
Your customers need to know what to do next after key e-commerce metrics to track landing on your product page. You need to create a clear path that leads them to purchase your product.
An eCommerce website doesn’t need to be fancy. All you need is a simple, clear “Add to Cart” button. Make sure your customers can find that button easily.
The customer also receives a confirmation message showing that the product has been added to the cart. From there, make sure the “View Cart” or “Checkout” button is visible for the other elements of your web page as well.
Add customer reviews
Customers tend to choose products with reviews. For example, let’s say you need a laptop and you find two options with the same features and the same price. If one has a review tone, both positive and negative, and the other has no reviews, which one would you choose?
AeMarketer ResearchResearch shows that a whopping 87% of shoppers consider customer reviews to be very or somewhat important. In addition to offering reviews, you also need to make it easy for customers to leave a review after making a purchase.
Add trust badges in addition to products
Online shopping can be confusing, especially if bzb directory you’re doing it for the first time. Shoppers who are unfamiliar with a particular brand need to feel confident before making a purchase. It’s up to you to instill confidence in your buyers.
Add a trust badge to your product pagesHelping you improve your credibilityYour brand. These badges show customers that your business is authentic and that you’ve taken the necessary steps to protect their funds and their identity.
Most trust badge and security companies collect data about businesses and verify their identities. With a badge, customers can be assured that your business is legitimate and trustworthy.
Provide transparency into shipping and return policies
It’s disappointing to finally find the perfect product, only to find out at the final stages of checkout that you have to pay high shipping costs. You’re likely to abandon your shopping cart.
According to various studies, shipping costs affect conversions to a great extent as unexpected shipping costs are the main reason why most shoppers abandon their shopping carts.
Your customers demand transparency with your prices, discounts, and shipping costs. Hiding shipping costs will lead to increased abandoned carts.
