The supporters of the no bring arguments that are not always easy to contradict: Why do it? We have nothing to say, we make washers! / We have (too) other more important things to do! It could also be true but I would not look at the issue starting from the type of production, the size of the company or the priorities. It is undeniable, for example, that the most populated meeting point, today, between supply and demand is the Internet.
comparing myself with experienced web experts, it emerges strongly that in general the answer to the question “Corporate blog: yes or no?” is YES*, with an asterisk: positive answer, provided that… These conditions are fundamental premises for opening a corporate blog and therefore also for its success. But let’s go slowly.
Let’s first see why Yes as long as 9 conditions are met it makes sense to open a company blog
Why start a company blog From what we have seen above, blogs / news areas can be a central point for an online business strategy. The business blog can really be the soul of a static site. But this is not the only reason in favor of yes (is it clear that I am in favor?). Let’s see them… To communicate the company’s values more effectively To begin with, careful and constant online communication means perception – by users – of a company that is alive and active , healthy, that cares about what it does and fully understands what the brand wants to express. Communication of its corporate values, victories and defeats, innovation and month-to-month activities (trade fairs, just to give a trivial example), of its employees.
Italian and foreign Yes as long as 9 conditions are met best practices in the sector of belonging
There is no shortage of topics. To build a dialogue Not just communication from company to consumer, but dialogue, two-way . Marketing’s task is to induce new needs but, even before that, to understand the existing needs of customers and potential customers. Online channels allow dialogue, which is not possible with traditional media. To belgium email list give employees a voice Fundamental, because the company is made up of people who can have a lot to say. Customers are also people who, consciously or unconsciously, are curious to understand who is behind a service-product and what kind of work is carried out day by day. People have the power of persuasion , they are able to give guarantees that extend to a company’s product. To attract the attention of search engines.
You have to Yes as long as 9 conditions are met remember for example
Google loves and rewards sites that are constantly and frequently updated on the search results page – and you can’t renew your service, product, customer and company presentation pages every week (how do you do that?!). This is just one of the many aspects to have visibility on Google , but it is certainly one of the most important. Yes to the company blog, as long as…
The “provided” are many and very cumbersome… 1) –> As long as there are clear objectives : what is the purpose of our company blog? 2) –> As long as there is an underlying strategy : how do we want to achieve our goals? 3) –> Blogs and Social Media are not (just) a fad. They are an excellent referral of visits from users who arrive on the company’s website, that’s fine, but a company must aim for profit, so in addition to objectives and strategy, it is also necessary to consider a budget to invest and consequently a ROI , or a return on investment. 4) –> As long as it doesn’t become a spam mill of press releases and presence at fairs .
Readers want useful original curious fresh content
Using new media with old and very old methods only leads to a waste of time. 5) –> As long as it generates value for the reader : this is a direct consequence of the previous point. A corporate blog must try to: provide solutions to your users’ problems; turn new visitors into returning visitors (with retention strategies, using social media or the company newsletter); converting returning visitors into customers – this would be an ideal end goal. 6) –> As long as you don’t think ” well, competitors copy us if we talk about this or that, if we 3 pricing strategies to start your business post photos”… This sentence hurts my ears and I hear it all the time.
Whoever copies you will always come second 7) –> As long as the company is ready for discussion and dialogue. If there is an open mind there are no problems: you can also open a YouTube channel, make cell p data podcasts, invent any means of communication. It is a question of approach, you have to work on that first, only then you choose the right tool to communicate. 8) –> As long as you are consistent : write on a weekly basis, with commitment and challenging research into strong topics. 9) –> As long as you humanize , as mentioned before. People should come before the company brand.
Readers are also people who have needs but want to identify
Some considerations, some tools I am in favor of the company blog inside the corporate site: users arrive directly to the heart of the brand’s web, the conversion for the company seems closer to me. At the same time, an external blog is more detached from the brand and acquires greater trust from readers.
In these cases, perhaps it would be a good idea to concentrate investments on the institutional site , which in my opinion should always remain the fulcrum of web marketing efforts (not the blog, not Social Media).
