Effective use of AI to formulate digital marketing strategies requires several key elements. Marketing automation, big data and analysis, and machine learning technology . These are also the different development stages of AI marketing and important conditions for selecting AI marketing tools.
The first step for an enterprise to start AI marketing is to start with marketing automation to automate repetitive tasks and bulk sms master improve efficiency. The second stage is to make good use of AI tools to target the customer groups and needs closest to conversion. And to generate materials that use based on the data. The third stage is to combine data analysis. And machine learning to converge consumer behavior information and refine it into predicted or suggested strategies and recommended content. Practical examples include:
1. Intelligence generation: natural language processing (NLP)
ChatGPT, which has attracted much attention recently, has brought a lot of discussions about generative AI. Now you can also use ChatGPT marketing tools to automatically generate copywriting content using AI natural language processing (NLP) technology, speed up sales and customer service processes, and improve customer experience. For example, Crescendo Labs launched CAAC AI , which can automatically generate official LINE account messages to reply to customers.
2. Smart Sending
No compare line lap advertising with other advertising platforms matter which social platform they operate, companies hope that their content can be seen by more consumers. By analyzing historical interaction data with AI, they can lock in the best publishing time to meet audience needs. Taking LINE’s official account as an example, using Crescendo Lab’s comprehensive marketing tool MAAC, you can send messages according to the time when each user is most likely to open them, effectively increasing the message opening rate.
3. Intelligent Focus: Predicting High Potential Buying Customers
Using the AI-driven Predictive Audience Segmentation tool, you can analyze consumer behavior and select a group of customers who are most likely to purchase in the near future to help companies improve ROI, and companies do bwlists not need to rely on manual analysis by marketing experts. It is a digital A great helper for transformation! The ” High Potential Buying Audience ” function of Crescendo Labs MAAC uses AI to analyze GA data for prediction. Corporate brands can also freely choose to predict the number of people, purchase probability, or use tags to automatically generate audience packages.
