The SEO Gurus will excuse me for my ignorance and my surprise, but I came across a very interesting article on Moz (by the well-known Cyrus Shepard ). It talks about advanced concepts of on-page SEO , which translate into actions that you can do yourself on your blogs and sites , without needing to be a geek . Some things are known, others less so, so I’ll start from this article and other interesting considerations found on SEO Garden, Goat SEO ( interview with Marco Varone ) and Tagliaerbe. The aim of the post: to write down and remind myself of important concepts, not always so easy, and share them.
There is a lot of talk about “semantics” today:
It would seem, according to many experts, that in today’s search engines there are still “a lot of links” and little semantic analysis, but we would still be going in this direction. 5 main concepts and some practical actions I summarize Cyrus Shepard’s points and the in-depth considerations of other sites into 5 main concepts. 1 At the base of everything, the keywords At a basic level we find the use of keywords in relevant places on a web page. Where to use / insert keywords? Always keeping in mind that the fluidity and naturalness of the text comes first, it makes sense to remember – for your SEO efforts – to insert this blessed keyword: in the page title (and therefore in the title); in subtitles – headings; in the alt tag of images, where consistent; … obviously in the text of the page! How many times?
There is no number or even a precise ratio
In the kitchen they would say QB , “just enough”… So far, mostly common knowledge. 2 Do not categorize users It would no longer make sense to talk about Personas: asking what and how web users search is always an indispensable thing; it is perhaps misleading to try to frame such “questions” of users in predefined and fixed cambodia email list user profiles. Better to investigate, if anything, the evolution and the thousand facets of a need (which corresponds to various and often unknown online searches). Browsing forums, blogs, sites, Q&A platforms (Question & Answer, such as Yahoo Answer) helps you fully delve into the problem, to know it, to make it your own. 3 Relative Frequency – TF-IDF A tougher concept is that of the relative frequency of keywords . Rather than keyword density , we speak of TF-IDF , or “Term Frequency – Inverse Document Frequency”.
This is a concept present in Information
Retrieval that explains the “weight”, the importance of a word with respect to a document or a series of documents . This weighting function increases as the term’s frequency in the documents increases , but it grows inversely with the number of times the term occurs in the documents. More simply put: more weight is given to terms that appear less frequently in the documents. With Google Ngram Viewer you can observe the frequency of certain words in written knowledge from the 50s to today. Translating into Italian an example proposed by Moz: searching for “basketball” and “basketball player” you can see how the second query is less frequent than the more generic “basketball”. “Basketball player” is a significant keyword for a page that contains this expression, compared to “basketball” which risks being too generic.
Generating a high TF-IDF ratio would perform
A bit better than using a single generic keyword, but would still not have such disruptive effects. 4 Synonyms, co-occurrences, semantic field and relationships between keywords Related to the previous concept is the use of synonyms, which correspond to a good 70% of searches on a given topic on Google. Search engines know and recognize variants and synonyms, allowing them to associate many different but similar search bounce rate or bounce rate: tips for improving them queries (example: copywriter, online writer, web writer, copy specialist) with content appropriate to the searches .
A page with such richness
Will rank better than less “terminologically varied” pages. Not only which words to use, but also where to place them is a key factor. Keywords and concepts that are relevant to you should be in the central part of the text, in the “body”: sidebar, footer, header cell p data and other parts of the page are less relevant for search engines. This fact should also be considered for mobile users , who often find accessory parts such as sidebars and the like hidden. It’s not over: even placing terms “close” in meaning (synonyms and variants) has its own meaning. It is better, therefore, to insert such terms in the same paragraph rather than in different paragraphs distant from each other.
