Bounce rate estimates the performance of a site by calculating the number of people who navigate to it from an external link and leave it immediately without viewing the other pages. These people include people who closed the tab or window , searched for a new URL , clicked “back” or timed out their session.
The lower the percentage , the better the site’s performance increases. However, having a bounce rate of 0% is impossible. Below 25%, it indicates that either your traffic is minimal or there is a problem with Google Analytics. The best figures are between 26% and 40% while the average is between 41% and 55%. Beyond that, you need to take measures for marketing optimization .
Improve your conversion rates by reducing friction points
Mastering website performance is crucial in the digital world. Every KPI, including the bounce rate, must have a satisfactory recent mobile phone number lead result. Here are some tips to improve yours.
Compliant content : if the Internet user has arrived on the page, it is because the subject discussed interested him. If the text does not correspond to his expectations, he will have the reflex to leave the site directly.
Using anchors : the text can present different words, expressions that will direct the reader to other pages of the site. The غلبه بر مخالفت ها curiosity of the Internet user will encourage navigation throughout the site.
To be visible
SEO optimization : the Internet user generally comes across the site from an external link or a Google search. The best SEO allows you to benefit from favorable visibility. Positioning in search engines plays a
Rate as well as in the calculation of the number of visits
Target definition : the groups of people who will like the page will be interested in all the articles on the site. For this, keywords will help in positioning. The most important thing is to use the expressions most used by these Internet users.
Meta description : this is the indexing in computer science for search engines. It allows optimal visibility through the summary america email list of the article in the tag in question .
Playing on time
Among the bounce rate metrics is time spent on site. However, readers can get impatient sometimes.
Fast loading time : Internet users do not like to wait. Usually, after a minute, they immediately close the page if it does not open, which deteriorates the Bounce Rate score.
Pop-up Removal : Nobody on the internet really likes pop-ups. These pages that appear without being viewed interfere with reading and consume bandwidth.
It’s enough to push users away from the page.
Videos : They help to liven up the article, and more and more Internet users prefer to watch the illustrations rather than read the texts. Thus, the duration of a video is more important than the reading time, which considerably reduces the bounce rate.
A website must take the necessary measures to reduce the bounce rate in Google Analytics . Therefore, taking care of it is a priority. Visibility, anchoring and illustration encourage page visits .
