Pardot offers some SEO features but limits the number of keywords you can monitor depending on your plan (Growth = 100 keywords, Advanc = 1,000 keywords) and is not integrat with Google Search Console like HubSpot.
hubspot vs. pardot in terms of SEO
HubSpot’s entire ecosystem revolves around Inbound, which means it’s the ideal platform for lead generation and nurturing.
Each part of the platform ties into the others: you can define your engineer database buyer personas, create landing pages and forms, personalize, implement automat follow-up emails, and link to sales/service processes. HubSpot was built for this, and it shows. Pardot offers similar, but more difficult-to-use tools for creating landing pages, emails, and workflows; you can’t host your website or blog on the platform, which means the tools and tracking aren’t in the same place, causing a huge disconnect.
Paid Mia
68% of marketers say paid mia is ‘very important’ or ‘extremely important’ to their marketing strategy, according to a HubSpot survey.
While Pardot can integrate with Google Adwords or Salesforce’s Advertising Studio platform, it doesn’t have any tools for managing ads, however, all HubSpot accounts have several paid mia options: connecting accounts to learn how to calculate your company’s roi HubSpot, creating and managing ads and audiences from within HubSpot, retargeting ads, viewing data and creating reports, etc. Paid mia is, without a doubt, better on HubSpot.
Video Marketing
83% of video marketers say video has help them generate leads, according to Wyzowl. We already know that video marketing is very important these days, and HubSpot definitely wins in this category. HubSpot Pro and data on Enterprise have easy and intuitive tools to host and store videos within the platform, add them to websites and social mia, and best of all, use forms and CTAs within them. In Pardot, you have to integrate Wistia to host and manage videos, and even then it’s not as intuitive as HubSpot.
video marketing on hubspot vs. pardot
Integrations
First off, you don’t ne CRM integrations with HubSpot; the Marketing, Sales, Service, and CMS platforms are all in one. Additionally, HubSpot offers hundrs of third-party integrations with tools like Zoom.
