Can you imagine if your messages to customers could be more than just words on their screens? They could Rich Messages be interactive messages that show videos or maps, or even carousels that allow customers to swipe through images, all delivered from a branded business profile. That’s exactly what Rich Communication Services (RCS) offers, and it’s changing the way customers interact with brands.
As RCS gains traction, especially
Apple’s upcoming support this year, brands are jumping on list of netherlands cell phone number board. In this article, we’ll explore why RCS can help build trust in your Rich Messages brand, and then offer practical steps from mobile messaging experts on how to create an effective RCS brand messaging strategy that improves ROI, increases traffic, and more!
Advantages of RCS brand messages
Let’s start with some ways brand messaging signals trust to customers and can help increase engagement.
Verified Sender Authentication
Built into the RCS Business mobile apps both have applications Messaging protocol, verified senders visually confirm a company’s authorization to use its name and logo as part of the conversation. Becoming a verified sender is crucial for RCS, as it signals an approval from a specialized entity, such as Mobile Network Operators (MNOs), and reassures customers that messages are legitimate.
Once a business has been by lists verified, recipients will see a number of visual indicators, such as the official brand name, colors, and a unique checkmark at the top of the conversation.
