As the holiday season approaches, businesses are planning their marketing strategies to attract the attention of consumers who want to make purchases early and at reduced prices. The importance of iconic events, such as Black Friday, is evident and continues to grow: Black Friday 2022 saw a 6% increase in online orders, and we saw that 49% of sales were made on mobile devices in that same period. The world of digital marketing continues to evolve, but there is one tactic that remains incredibly effective: SMS advertising.
SMS advertising: a timeless marketing strategy
SMS is an instant, secure and effectiveness of SMS list of ivory coast cell phone number effective means of communication. Despite the advent of new communication technologies, mass SMS remains a form of direct and personal contact with customers. In fact, SMS is becoming increasingly important for marketing communication and the exchange of information (sales, temporary passwords, two-factor authentication, etc.), making it a very valuable marketing channel.
The benefits of sending bulk SMS
High open rates: SMS messages have extraordinarily high open rates, well above 90%. This means that your ad will be seen by virtually all recipients, ensuring wide visibility of your special offers.
Perfect timing : SMS allows you to send promotions and offers directly to your customers at the right time. You can schedule text messages to reach your audience when they are most likely to make a purchase, increasing the chances of conversion.
Personalization – SMS campaigns can be highly personalized based on customer behavior and preferences. This allows you to send targeted and more relevant offers to each recipient, improving the overall effectiveness of your campaign.
Easy to share: When a customer receives an attractive offer, they are likely to share it with friends and family via SMS, amplifying the effect of your campaign.
Save time: Sending bulk SMS messages can be automated, saving time and energy. You can plan your campaigns in advance and focus on other aspects of your business during the peak business season.
How to create an effective SMS advertising campaign
Segmentation : Divide your contact list into segments based on behavior and preferences. This way, you can send highly targeted offers. With the SMSpubli platform , it’s easy to create and manage contact groups, so you always send the right message to the right target audience.
Clear and concise messages: SMS messages have a limited number of characters, so make sure you communicate clearly and concisely. Highli include a what is rcs messaging? the future of mobile communication direct link to the promotion page on your website. The 160 characters of the SMS message can be enhanced and enriched by Landing Pages – real web pages optimized for mobile use, easy to create.
Call to Action : Encourage recipients to take immediate action, such as clicking the link or visiting your physical store.
Measuring results : Monitor the effectiveness of deb directory your campaign using metrics such as open rate, click rate, and conversions. Use this data to optimize your future campaigns. With RCS messages , you can track the behavior of each user/phone number.
Find new customers using SMS advertising
Is your business database not big enough? Do you need to expand your customer base? With SMSpubli you can rent files of specific customers in your area of activity to carry out mass SMS sending.
SMS advertising remains a highly effective option for promoting offers for major end-of-year sales events. You can maximize the success of your campaigns and attract an enthusiastic audience during this peak sales period.
